Selected work
Stories of
Sharper Offers
Clearer Pitches
Aligned Teams
Real Momentum
Quiet Structure
A short shelf of casework, and the strategy behind each one. Every engagement started with a tangled message and ended with a system a team could run.
On the record
92%
Of clients return for a second project. Figure is illustrative.
Featured
Change, and the strategy behind it
One engagement in full. The rest of the shelf sits below, filterable by the kind of work.
Client
Aurelia
A research-led platform team, mid repositioning.
Strategic narrative
6 week rebuild
Clarifying the core: from a crowded product to one clear narrative
Aurelia had shipped its way into five overlapping products and a homepage that tried to explain all of them at once. We ran a discovery week, found the one decision buyers were actually making and rebuilt the story around it. Sales, onboarding and the site finally said the same thing.
2.1x
Reply rate on outbound, indicative
−3 wk
Shorter sales cycle, illustrative
1
Story every new hire can tell
Figures are illustrative, shown to describe the shape of the engagement.
Metrics illustrative
Offer architecture
From ten services to one clear system
−50%Service list, indicative
2xReply rate, illustrative
Forma
Case study
Decks
Rewriting the raise, a Series A deck that landed
12Slides, down from 30
1Clear ask
North / Line
Case study
Narrative
A merger message the whole team could repeat
2Teams, one story
Day 1Aligned at close
Bellwether
Case study
Narrative
Onboarding that tells the same story as sales
−40%Support tickets, indicative
1Voice across the funnel
Sable
Case study
Positioning
Pricing that explains itself
3Tiers, clearly framed
−1 wkShorter deal talk, illustrative
Koa Labs
Case study
Offer architecture
A founder's vision, rebuilt as a team-wide message
1Source of truth
4 wkStart to handover
Vantail
Case study
Across the casework
Small team, measured impact
60+
Engagements shipped since 2019
4.9
Average client rating out of five
6 wk
Typical timeline from start to handover
92%
Of clients return for a second project
Your story next
Bring us the part that is not working yet
Every case here started as a tangled offer or a launch that needed a spine. We begin with one honest conversation and a clear read on what to fix first.
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